The platform is rolling out a updated setting that allows them to reduce the volume of AI-created content appearing in their feeds. This step comes as the service announced that it presently contains over 1 bn AI videos.
Testing and Rollout
This change is being tested over the following weeks before a full-scale rollout. This development aligns with a surge in AI-generated material, driven by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding video streams on a competing service only show clips produced artificially. A considerable share of this output is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that numerous viewers appreciate content made with AI tools, including computer-generated images to educational videos, and we aim to offer the community the power to adjust the amount of that, based on their own likes,” stated a company executive.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its network tagged as AI-generated. In total, more than 100 million media items are uploaded to the app daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the volume of artificial media they see by accessing the “manage topic” setting in the platform and selecting “AI-generated content”. Further subjects that are already be controlled under the tool include politics, clothing, aesthetics, and movement.
Content Labeling and Policies
Its policies oblige content makers to identify “realistic” AI-generated content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
In addition, the service will now apply an artificially created watermark to content created with its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This step is aimed to stop users from seeking to evade the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for professionals and institutions to develop informative material about using AI responsibly. This project will assist educational bodies dedicated to educating programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, following debate over plans to cut jobs for numerous content moderators in Britain. TikTok is planning to cut 439 jobs in its content moderation team in the UK capital, with labor groups and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it has to be seen by humans. TikTok stated a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
